DGM – Marketing (ATL & BTL)

Job Description: GM/DGM – Marketing (ATL & BTL) Company: Reputed Retail Healthcare (Pharmacy) Location : Benguluru, India Role Overview: Lead ATL and BTL marketing initiatives to strengthen brand visibility, drive retail pharmacy footfall, increase sales, and support pan-India store expansion. Key Responsibilities: Plan and execute ATL campaigns across print, outdoor, radio and digital media. Drive BTL activities, including in-store promotions, local activations, health awareness campaigns and … This is a short preview. Tap Apply to read the full job description and apply on the employer's or recruiter's page.